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Comprehensive Online Exposure

MEDIA RELATIONS

Guided by the belief that each home has a story to tell, the Coldwell Banker Global Luxury– program offers elite clients the opportunity to share their homes’ unique narratives through the media.

As part of a bespoke marketing plan, Luxury Property Specialists may work closely with regional marketing teams to leverage strategic media relationships in order to showcase your home to the widest possible affluent audience. Harnessing the global influence of these key media players has historically generated exposure for our most notable listings in top-tier outlets such as The New York Times, The Wall Street Journal, Forbes and CNBC.

MEDIA RELATIONS

TARGETED MARKETING

The Coldwell Banker Global Luxury program enables Luxury Property Specialists to identify and target the right affluent clientele for your exceptional home. Our partnership with WealthEngine gives us access to the largest database of high-net-worth individuals in existence. elevating direct marketing for some of the most exclusive properties to a new level.

By curating the data based on lifestyle, interests and financial resources, your Luxury Property Specialist is able to target the precise audience of affluent buyers most likely to purchase your home.

TARGETED MARKETING

360° MARKETING APPROACH

The Coldwell Banker Global Luxury program offers an impressive global stage from which to showcase your home. Coldwell Banker Luxury Property Specialists are truly borderless and come armed with a complete suite of tools designed to share the beauty of your home with an affluent audience at all times, no matter where they happen to be in the world.

360° MARKETING APPROACH

EXPANSIVE ONLINE SYNDICATION

Finding a discerning buyer for a one-of-a-kind property takes ingenuity — and an expert command of today’s online arena. The Coldwell Banker Global Luxury” program has mastered the art of digital marketing, ensuring your property is seen by the widest possible audience of qualified buyers. Luxury properties that are marketed through the program will enjoy immediate syndication through a comprehensive network of prominent real estate websites, including WSJ.com, NYTimes.corm RobbReporLcom, UniqueHomes.com, and international websites through ListHub Global.

EXPANSIVE ONLINE SYNDICATION

ColdwellBanker.com automatically syndicates listings to hundreds of web partners, Including the most-visited real estate websites like Zillow Trulia, realtor.com’, Homes.com’ and hotpads.com.

ELITE INTERNATIONAL SYNDICATION

The Coldwell Banker Global Luxury program has partnered with some of the world’s most exclusive and high-performance real estate syndication websites to maximize the global exposure of your luxury home.

ELITE INTERNATIONAL SYNDICATION

COLDWELLBANKERLUXURY.COM

Newly launched this year, the Coldwell Banker Global Luxury website connects an affluent audience to some of the world’s finest homes. From golf course properties to wine country estates, the website’s cutting-edge entitle search allows potential buyers to select properties according to their passions. Multiple language translations and currency conversion tools also allow international buyers the ability to tailor their user experience. A built-in referral network for Luxury Property Specialists exclusive use links them to other high end real estate professionals locally and around the world.

COLDWELLBANKERLUXURY.COM

  • 2 million annual visits
  • 37% of visitors from outside the U.S.
  • 9,600+ luxury property listings across the globe
  • $19+ billion listing dollar volume
  • Special opportunities to promote featured properties include video tours and a rotating gallery of beautiful homepage photography

MOBILE MARKETING

The Coldwell Banker brand has long regarded mobile marketing as the future of luxury. Expertise in the mobile space has led to the creation of a unique suite of products designed to give Luxury Property Specialists the ability to respond immediately to online leads and maintain relationships with affluent clients who are on the go.

  • The standard of mobile: All Coldwell Banker websites feature responsive design, fully optimized for mobile
  • Coldwell Banker mobile app: Delivers rich media and video integration attracting affluent buyers seeking exceptional properties.

ELITE INTERNATIONAL SYNDICATION

COLDWELL BANKER GLOBAL LUXURY BLOG

COLDWELL BANKER GLOBAL LUXURY BLOG


The Coldwell Banker Global Luxury blog offers an international look into luxury and style through the eyes of some of today’s leading voices, visionaries and style-setters.
COLDWELL BANKER GLOBAL LUXURY BLOG

40 +

T H O U S A N D


affluent monthly Subscribers

300 +

T H O U S A N D


annual page views

1+

M I L L I O N


monthly social media reach

EXPANDED ONLINE REACH

Your property will be displayed on the national consumer website ColdwellBankerHomes.com, which attracted 99 million site visits in 2016′. Additionally, the website recorded more than 150 million listing views and 1.2 million saved properties last year, boosting exposure for luxury listings and attracting home buyers from across the U.S. and throughout the world.

Properties marketed through the Coldwell Banker Global Luxury program enjoy an expanded international reach through a multilingual microsite – USLuxuryEstates.com – designed to direct potential buyers in Brazil, China, Russia and the United Arab Emirates to coldwellbankerluxury.com. A search engine advertising campaign drives potential buyers to USLuxuryEstates.com, which can be viewed in Portuguese, Chinese, Russian, Arabic or English. The microsite features photo links to a selection of magnificent properties across the U.S. available on coldwellbankerluxurycom.

EXPANDED ONLINE REACH

ELITE INTERNATIONAL SYNDICATION

The Coldwell Banker Global Luxury program has partnered with some of the world’s most exclusive and high- performance real estate syndication websites to maximize the global exposure of your luxury home.

ELITE INTERNATIONAL SYNDICATION

SOCIAL MEDIA

The social media landscape is yet another global stage where the beauty of your home may be put on display. Powered by the team responsible for making the Coldwell Banker® brand one of the most influential real estate brands on social medial, the social networks under the Coldwell Banker Global Luxury banner are among the most widely used sitess today, delivering a unique perspective on fine living and fine homes all over the world.

SOCIAL MEDIA
SOCIAL MEDIA