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What Is A Pocket Listing In Real Estate?

What Is A Pocket Listing In Real Estate? Where can you find real estate pocket listings? Can anyone purchase a real estate pocket listing? Brought to you by Marcus “Kiwi” Gualter, your luxury real estate specialists.

People always ask me, “Kiwi, how do I find the home that I’m looking for that I can’t see online? It’s not on the market, my family’s getting frustrated because I can’t find the right home. I’ve looked on the model listing service and ow! It’s just not there.” Well, stick around because we’ve got some very powerful solutions of using our real estate radar to figure out where those pocket and off-market listings are going to come up next.

This is Kiwi the Coast, you’re luxury real estate specialist helping you maximize and sell the value of your coastal home. Now, if you’re new to the channel, don’t forget to subscribe. Let’s jump in.

So, before we get started. What is a pocket or off-market listing anyway? Well, an off-market listing is a listing that an agent has or a broker has that has not been in put into the MLS. So it can’t be seen. A pocket listing, on the other hand, can be an opportunity that an agent knows about, a potential seller or a home that they know is going to come to the market, but has not been officially listed with anyone but is just merely an opportunity that’s out there waiting to be shown and sold.

People are frustrated because they can’t find the right home. Well, in this video we’ll have four very strong ways of finding that off-market or pocket listing that’s going to work for your family. Hey, but we’ve done all the leg work for you because we’ve created a special website that you can go to called Go there, click on there, put some basic information, and you will see a slew of off-market and pocket listings that may just be a match for your family. Number three is word of mouth. Now, this is different from networking because this is closer in. This is about friends and family in a closer kind of network. Word of mouth is absolutely key to finding those people that are going through those life changes that we just talked about.

My job is to make sure that when people think of life changes, they think of Team Kiwi, and they report to us opportunities that come in. That’s that word of mouth, that’s the power of word of mouth, and then it’s my job then to put that information in a database, keep it, and follow up with those folks so that I know when those homes are coming available that will benefit my clients just like you. Of course, number four is that big group of people out there called Real Estate Agents and Brokers.

Now, if they’re doing their job right, they should be in contact with future sellers that are coming up so our job at Team Kiwi is to maintain and network and be in close contact with that agent population that represents qualified buyers, and sellers of course, that are in the know. So, working with those agents is number four and it’s really, really vital to find those off-markets. Now, we’re calling constantly data mining the information coming from those agents.

For example, the coming soon’s they reported on their social media feeds, perhaps a Zillow coming soon. All of these off-markets opportunities that agents often post without them being open to the public, we are monitoring constantly so that we can get ahead of the game and know what properties are coming up next and we can report them to you so you can be first in the door and perhaps buy them before anybody else does. Hey, I hope you found that information valuable.

Marcus “Kiwi” Gualter

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